Over the past few years, audio-visual e-learning and online training has enjoyed a huge boom in popularity, both in educational institutions and in industry, where it is seen as a cost-effective method of delivering employee training. E-learning can be very simple and inexpensive, and often combines audio and visual elements. If you run a business, … [Read More]

Jingles – sung promotional messages – have been part of radio advertising more or less since the industry was born in the 1920s. The two most common types of jingle are those used for radio station identities (think of “Bee Bee Cee – RAY-dio Twooooo!”) and those used in radio and TV ads for brand … [Read More]

Turn Silence into Sales! Have you ever called a company only to hang up in frustration because, instead of getting to talk to someone, you’re subjected to minutes of irritating beeps, uninterrupted tinny muzak, or worse – complete silence, wondering if you’ve been cut off? If this sounds like YOUR business phone system, how many … [Read More]

Writing voiceover scripts is a skill all to itself, so you might find it easier and better value for a professional voiceover production studio to handle your whole project. You may, however, want to write an initial draft or a full script yourself. So, where do you start? The first thing to do is understand … [Read More]